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Marketing |
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| Medico Remedies recognizes
the importance of targeted customer focused marketing. This
is the reason the company structured marketing into divisions
focused around the specialty customer. This focus has earned
us a preferred ranking with specialist groups. |
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| Currently the company is structured into
such a marketing division which is focused around the speciality
customer, with dedicated sales teams and product management.
Its marketing division offers complete disease management
baskets for therapy areas, like cardiovascular, CNS, respiratory,
ophthalmology, orthopedics, etc. |
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| Cardiology and diabetology account for almost 26% of the domestic formulation
turnover. Psychiatry and neurology account for over 33%,
and this is the largest therapy area of the company. |
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| The company aggressively introduces new products every year. This ensures
the portfolio stays upgraded with the latest therapy advances. |
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